Implementation is often the poor relative of
strategy. Company leaders all consider that defining a strategic project is a crucial mission.
- Many act as if implementing this strategy was a less noble task, only related to practical questions, most of which can be delegated.
This attitude is the source of a good number of disappointments: quickly forgotten strategic visions because they have not had a major impact on the life of the business, objectives that have not been met, messy implementations which cause dissatisfaction and destabilize the company, etc.
In fact, implementation is crucial for the success of a strategy.
TipFailures are often due to implementation.
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