analyses have shown that 70% of strategic failures are not due to design errors, but to difficulties when implementing.
The acquisition of Seven Up by Philip Morris:
It was undertaken in order to position this brand of soda at the same level as Coca-Cola and Pepsi. This operation was a complete failure which finally led to the company being resold at a loss.
- The optimization of the London Ambulance Service
In 1995, the overhaul of the London ambulance dispatching system, which was to materialize a strategy to improve the quality of the service, resulted in a colossal mess.
After three days of operation, the new system was stopped and the old system was put back into service.
- General Motors' Saturn project
This small car project, a big success in itself in the mid-80s, has still not succeeded in making the group's work methods evolve significantly, as had been expected by top management.
