Implementing the strategy often requires a strong collaboration between departments which is often difficult to set up when left to the goodwill of the departments involved.
By creating
transversal project groups you might help ensure an efficient cooperation.
After September 11, General Motors decided to reinforce its interest-free loan policy in order to support the demand for automobiles.
This initiative required coordinated action between a large number of departments: Finance, to manage the granting of loans and the corresponding cash flow, Manufacturing, to handle the impact on the orders, Marketing to timely launch the advertisement campaigns announcing the event, etc.
- In order to ensure the best possible coordination, a dedicated structure was created which was made responsible for steering the initiative,
- The results were such that General Motors, despite the traumatic events that had hit the United States, witnessed a clear increase in sales in its domestic market the following year.