Course Map/Table of Contents
  1. 1. Introduction: do coming generations have a future
  2. 2. What is sustainable development?
    1. 2.1 Definition
    2. 2.2 The 3 pillars of sustainable development
    3. 2.3 Sustainable development is built on a set of principles
  3. 3. The stakes of sustainable development for businesses
    1. 3.1 Environmental constraint
    2. 3.2 Economic, political and social constraints
    3. 3.3 Margin to maneuver
    4. 3.4 An opportunity to improve performance on four axes
    5. 3.5 The virtuous circle of sustainable development through its 6 beneficial effects
  4. 4. An approach for a sustainable development process
    1. 4.1 Process
    2. 4.2 The commitments of “Nature & Découvertes”
    3. 4.3 Rethink the value chain around the three pillars of sustainable development: economic, environmental and social
    4. 4.4 Make commitments
    5. 4.5 Understand and influence the reputation factors
  5. 5. Areas and examples of application
    1. 5.1 Responsible production: the case of Patagonia
    2. 5.2 Microcredits: the case of the Grameen Bank
    3. 5.3 Communication transparency and respect for the customer: The Body Shop
    4. 5.4 Fair trade: the case of Max Havelaard
  6. 6. Quiz
  7. 7. Bibliography
  8. 8. About the author