How the idea was born
As a society we spend 4-5 hours a day with cell-phones, PDA’s, Blackberry’s, IPods and the internet. In order to compete with students whose attention span is used to instant information & interaction, we recognized that formal training needed to become shorter and digestible – and informal!
Looking at the content available to us via a google search, we took time to analyze some further trends in the educational space. This is what we found:
Looking at the content available to us via a google search, we took time to analyze some further trends in the educational space. This is what we found:
- Currently most online training is too long.
- Online training is usually available only in English.
- Wikis have a lot of information on popular culture but qualifying that data to be used within a typical business scenario is difficult, without some knowledge on the subject
- When looking for courses it is not easy to know what the content of a course is really like. At best, you only get to see a course extract. Searching for courses online, often only provides an abstract before purchase. Will it meet your needs
- Courses are not dynamic – once written most courses are never maintained.
- Online courses cost too much.
- Interactivity in training, can often take a childish approach, and focus too much on ‘flashy’ designs and not enable you to truly focus on the content
- Typically off the shelf courses cannot be customized with your companies corporate branding
- Typically off the shelf content cannot be customized to meet your specific business needs.
- Course Feedback for off the shelf courses are not taken into consideration.
- Courses are designed for specialists and not for curious-minded people who want to understand core principles.
- Courses are often written by "anonymous" authors.
That is until NOW!